How to use H1, H2, H3 tags in WordPress for SEO

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Improve WordPress SEO and Readability

In this WordPress video tutorial I show you the proper way  to add the  H1, H2, H3 HTML tags to your blog post and page to make it easier to read for your followers and to improve the Search Engine Optimization and, therefore, the Search Engine rankings of your blog posts and pages!

The Proper use of H1, H2, H3 tags

  1. Use only one H1 tag per post (usually for the title of the post)
  2. Typical use of H2 tags would be 2 to 5 times per post.
  3. H3 tags should be used for subsections of H2 tags.
  4. Use keywords in between H1, H2, H3 tags without “stuffing the keywords”

Why use H2, H3 tags in posts?

  1. Those tags make your blog posts easier to read.
  2. Those tags help improve the Search Engine Optimization of your blog posts and pages.
In my junior year at college, I wrote a paper on speed reading.  For that paper, I read a 300-page book on speed reading.  I learned about things called saccades which are the rapid eye movements that both eyes make in the same direction when we read a word, sentence, paragraph or page.   One of the most important things I learned from writing that paper is that, because of these saccades,  most people just skim when they read.   And if you read any studies on how people “read” blog posts and pages on the Internet these days, it's the same thing, only worse — most people just skim your blog post, they do NOT read it!

So when you break up your blog posts into sections by using H2 and H3 tags, you bring the “reader's” attention to the words you think are important in your post AND you break your blog post up into smaller sections that are easier to read or skim, thereby helping your reader gain more information from your post or article.

So H2, H3 tags make it easier to read?

According to this article on How People Read on the Web people just skim pages, they don't read them, so use your H2 and H3 tags accordingly!

The truth is, people are going to skim and scan all the lovely content you’ve written, looking for something (a keyword, a header perhaps?) that catches their attention or matches the reason they’re visiting your website in the first place.

Video Tutorial on using H1, H2, H3 tags in WordPress

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How to Add H1 H2 H3 tags in WordPress 4.0, 4.4.1 or later versions for SEO

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